"The Voice of Chery" National Tour

Project Period |  June 1st,2014 (Hefei)

Project Effect |  To enhance influence of Chery, Inno-vision launched an unique origianal marketing event “The Voice of Chery” in central China where Chery’s headquarter is located, following the fashion of “The Voice of China”.

Through a widespread publication on internet, radio and exhibition, Heifei saw a 4000 peple’s gathering, which helped Chery successfully earn public concern.

As those who participated in The Voice of Chery were all owners of Chery cars, it was a creative way for Chery to increase customers’ stickiness, highlight its brand image and turn a new page for Chery musical competition roadshow.