Lucozade “Source of Your Energy” Product Distribution
Project Period |
2010.8-2010.10 (Guangzhou, Shenzhen)
Project Effect |
Lucozade positioned itself “fuel our brain” which drew in large groups of white collars, students and parents while other energy drinks featuring themselves athletic. On basis of its unique position, Inno targeted cinemas, cyber-cafes, students enrolling sites and other places gathering the young in Guangzhou and Shenzhen. Fresh interaction used Epads installed with flash games to attract target groups to deliver the theme of “Source of Your Energy”.