"City Escape”X-Trail Test Driving Nationwide Tour,2014
Project Period |
From May to August, 2014 (Dongguan, Haikou, Sanya, Shantou, Shenzhen, Foshan, Guangzhou, Jiangmen, Xian, Lanzhou, Wuhan, Zhengzhou, Nantong, Zibo, Qingdao, Jinan, Suzhou, Yinchuan, Beijing, Taiyuan, Baoding, Tangshan)
Project Effect |
Test driving is one of the important channels to intuitively show the product advantages to consumers, but in the first-second-tierit cities, traditional test driving events are hard to attract consumers.
In 2014, Inno-vision initiated the SUVl test driving nationwide tour for NISSAN, that is, “X-Trail City Escape”. It was such a heart-stirring test-drive props that could maintain the further experience of various types of cars. The event spread out widely through a series of PR campaigns as well as the hot topics by viral video, Wechat, weibo and other new media. In addition, the props were so tall and steep that customers around could be immediately attracted and gathered.
By the end of July, the events had covered 23 counties, 7 auto exhibitions and 16 tours, which helped reach the sales volumn of over 110,000 for 4S store.